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Step Into the Future of VR Experiences: VART at IAAPA Expo Europe 2026, London

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The European attractions market has its own rhythm, its own operators, and its own appetite for what counts as a “wow” moment on a showfloor. This September, VART is bringing that conversation to ExCeL London for IAAPA Expo Europe.

When and Where to Find Us

  • Dates: September 22–24, 2026
  • Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom
  • Booth: S4026
  • Exhibitor: Guangzhou Longcheng Electronic Co., Ltd (VART)

If you’re attending IAAPA Expo Europe this year — whether you’re scouting for a UK leisure centre, a mainland European FEC group, or a touring attraction — Booth S4026 is worth putting on your walking route.

Four Attractions, Four Different Kinds of Fun

Rather than showing one flagship product, we’re bringing a spread this year, because different venues need different things:

Light Go-Kart
An interactive, light-reactive karting experience that turns a standard bumper-car or go-kart footprint into something far more visual and social — ideal for venues that want a high-energy, group-friendly centrepiece.

AR Light Party
A projection-and-sensor floor experience where movement itself becomes the game. No headsets required, which makes it an easy add for venues serving younger children or guests who want a lighter, more casual activity.

XR Dimension Party
A group rhythm and reaction game built around a large interactive screen — think of it as a social, competitive experience designed for parties, groups, and repeat play.

3-Seat VR Flying
Our multi-rider VR flight simulator, already a favourite on showfloors worldwide, making its European appearance this year at S4026.

Why This Matters for European Operators

Sourcing decisions in Europe often come down to more than just the attraction itself — certification, shipping logistics into the EU/UK, and ongoing content support all matter. Our team at Booth S4026 will be ready to talk through all of it, including:

  • CE compliance and safety documentation
  • Lead times for shipment into the UK and EU
  • Localisation of on-screen content and language options

Come Say Hello at Stand S4026

Whether you’re a long-time VART partner or discovering us for the first time on the ExCeL showfloor, we’d genuinely like to meet you. Try the attractions, bring your questions about footprint and throughput, and let’s see how VR and interactive attractions can fit into your venue’s next expansion.

We’ll be at Booth S4026, September 22–24 — see you in London.

Two Other Stops on Our 2026 Calendar

London is one of three shows we’re attending this year, so if your sourcing trip takes you elsewhere in 2026, here’s where else to find us:

ShowDatesCityBooth
GTI China ExpoSept 10–12, 2026Guangzhou, China5.1T07A
IAAPA ExpoNov 17–20, 2026Orlando, FL, USAS1262

Guangzhou comes first, and it’s where a handful of unreleased products get their first public showing — worth knowing about even if London is your main stop this year.

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VART

Hi! I’m VART, a VR developer and enthusiast. Follow me for deep dives into VR trends, development tips, and immersive experiences.If you have any questions about our products, please contact us

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